It’s the question that everyone in the travel industry is asking – what do our clients really want? Luxperience asked buyers and exhibitors from 2018 for their insights.
Europe continues to be the most desirable location for high-end travellers, particularly Greece, Italy and Portugal. Clients are looking for bespoke, tailored options as well as ‘money can’t buy’ experiences, like a visit to the original couture house of Yves Saint Laurent or a personal shopping experience in a private penthouse complemented by spa treatments. They are seeking authentic experiences and emotional connections, both with the destination and with members of their travelling party.
At the same time, travellers are becoming more adventurous thanks, in part, to a greater availability of information that encourages them to expand their horizons. And, while much of the industry is focusing on the spending power of millennials, high-end agents are finding that their ‘big spenders’ are the parents – Generation X.
In today’s market, luxury clients have the expectation that information should be instant. Agents and operators need to look at using social media or adopting other innovative technologies to ensure that clients are offered tailored information or services in real time. Technology is not a threat to luxury – in fact, it can play a huge role in enhancing the experience of travellers. At the end of the day, high quality goes hand in hand with personalised service, however it may be delivered.
At Luxperience, the focus is built around creating meaningful business opportunities and relationships between the world’s most inspiring premium product suppliers and highly experienced travel buyers who service the needs of a discerning clientele.