The Inner Circle

Adele Labine-Romain, Group General Manager - Strategic Analysis, HelloWorld

Adele is a highly respected travel and tourism sector executive with over 15 years of experience shaping industry strategy and economic insight. She is known for her sharp, data-led perspectives on what drives tourism demand, and she has established a reputation as a trusted advisor to senior leaders across the Australian tourism landscape.

Prior to joining Helloworld Travel in late 2025, Adele led the travel and tourism practice at Roy Morgan. This followed a significant tenure as a Partner with Deloitte Access Economics, where she also served as Deloitte’s Travel & Tourism Sector Lead. In these roles, she delivered critical insights, tourism forecasts, economic analyses, and destination plans for a diverse portfolio of aviation, cruise, hotel and public sector clients.

Adele’s career is further anchored by executive roles at Tourism Australia, as Head of Strategy and Global Consumer Research, and as Executive Director at the Tourism & Transport Forum.