Ultra-Luxury Cruising: Going Green The conscious demand for sustainable travel continues to grow with 52% of affluent travellers willing to pay more for responsible, eco-friendly and sustainable trips. Sustainable travel is not only about valuing the environment and looking after our natural resources, but also being aware of how tourism affects local people, business, […]
Wildlife conservancy, education and conservation of our natural environments, and importantly, understanding of and respect for a thriving culture, both Indigenous and contemporary, and the economic impact of tourism on regional economies and communities. As we plan for a post-COVID world, connection with this sort of positive impact has heightened appeal and value. We speak to Tourism Australia’s Head of Sustainability, Penny Rafferty on the increasing importance synergy between sustainability and culture.
For the Australian tourism board, responsible tourism is high up on their agenda, having become an integral part of business decisions and planning. Meaningful stays, sustainable dining and preserving Aboriginal culture – discover sustainable Australian experiences, for the conscious traveller.
Luxury travel operators are used to targeting a mix of international and domestic travellers, but with borders closed many are having to focus on local audiences for now. One positive story Australian tourism can tell is the rich history and culture of our Indigenous peoples.