Ultra-Luxury Cruising: Going Green
The conscious demand for sustainable travel continues to grow with 52% of affluent travellers willing to pay more for responsible, eco-friendly and sustainable trips.
Sustainable travel is not only about valuing the environment and looking after our natural resources, but also being aware of how tourism affects local people, business, and native culture. As such, global consumers seek travel companies with strong sustainability credentials. Almost half of global consumers (48%) place high importance on selecting travel companies with a strong sustainability policy, increasing to 53% among affluents, as reported in the Global Travel & Tourism Whitepaper 2023
One travel brand that’s steering towards more sustainable waters is Silversea’s ‘Silver Nova’, which recently set sail with not only a new take on luxury at sea, but a revolutionary and sustainable approach to ultra-luxury cruising, going green both in its design and service.
“From her innovative horizontal design to her emphasis on sustainable operations, Silver Nova speaks to Royal Caribbean Group’s commitment to deliver the world’s best vacations, responsibly.” says Jason Liberty, president and CEO, Royal Caribbean Group.
Roberto Bruzzone, senior vice president of Marine Operations for Silversea Cruises, estimates Silver Nova will reduce carbon emissions by 40%.
It’s not just Silver Nova’s impact in the water that’s making waves. As one of the most spacious ships at sea, and with the broadest array of bars, lounges, and restaurants in ultra-luxury cruise travel, Silver Nova elevates the experience with its expanded range of vegetarian, vegan, and plant-based dishes offering the luxury of choice. To ensure the new menu options meet Silversea’s unwavering culinary standards, the cruise line has collaborated with the illustrious Chef Jean-Luc Rabanel who stands at the forefront of green gastronomy, having developed a visionary approach to his art, which he refers to as ‘greenstronomy.’
The travel industry is constantly evolving, driven by changing consumer preferences and global developments.
“The increasing awareness of environmental concerns has led to a surge in sustainable travel practices. Travellers are now seeking eco-friendly accommodations, opting for carbon-neutral transportation options, and participating in conservation-focused experiences.” Says Lynn Ormiston, Luxperience Event Director.