Get involved with 2024 Luxperience

Exhibitor -or- Buyer
19-22 November 2024
ICC Sydney

SO/ Auckland a radical new vision for luxury

Launched in late 2018, the new SO/ Auckland has been greeted with universal praise for its cutting-edge style and design. The first SO/ Hotel in the Pacific, and just seventh in the world, it’s a game changer for New Zealand.

Created out of the former Reserve Bank building, this eye-catching new hotel offers location, views, service, art, dining, bars and design. Situated in the downtown Britomart district in the heart of the city, SO/ Auckland is a luxurious urban hotel with an avant-garde design that blends the essence of the destination with the hotel’s soul. Bursting with local energy and magnificent views, SO/ Auckland sets a new standard for world travellers and locals alike.

The volcanically themed rooms are rich in design and stories, while the rooftop HI-SO bar and Harbour Society Restaurant, helmed by Michelin Starred Executive Chef Marc de Passorio, have raised the bar for dining and nightlife in the city.

The SO/ SPA is an indulgent retreat designed to offer a respite from the bustle of the city through beauty, wellness and relaxation. Knowing that the spa experience is not a one-size-fits-all model, SO/ SPA has put together packages for every type of spa-goer and this menu isn’t yet available anywhere else in the world.

Treatments provide a delight for the senses, with specifically designed playlists, aromatherapy oils and a serene environment. Embrace Auckland’s unique volcanic history with a Volcanic Stone Experience offers a deep massage using heated basalt stones in order to balance the mind and spirit.

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