12-15 Oct 2020
ICC Sydney, Darling Harbour

Business Sessions: Trends, strategy and influencers

Oct 9, 2019 LuxNews

Luxperience and Mumbrella are presenting three exclusive Business Sessions today.

10.25am – In depth insights into key trends impacting the luxury travel market

Carolyn Childs, CEO of MyTravelResearch.com, hosts this eye-opening session that will reveal the trends we should be paying attention to, including the luxury gap year; turning last chance tourism into regenerative tourism; ephemeral experiences; and philanthrotourism.

11.25am – The Big Name in the Middle of Nowhere: The story of the Emirates One&Only Wolgan Valley luxury market strategy

Hear the incredible story of the big name resort in the middle of the bush from Anna Guillan, Regional Director, Sales & Marketing Australia and New Zealand Kerzner International. Anna will discuss how luxury travel trends defined the marketing of one of Australia’s most exclusive resorts and how these trends were leveraged to overcome business challenges.

1.20pm – The Destinationists live: the new rules for luxury influencer marketing

Influencer marketing is a hot – and contentious – topic. Lauren Quaintance, Co-Founder and Head of Content at Storyation and Andrés López-Varela, Marketing Strategist, Producer and Co-Host of The Destinationists, speak with a panel of luxury travel experts in this live taping of The Destinationists podcast. They’ll examine the rise of micro-influencers and what they mean for luxury brands, discuss the best ways to identify the right influencers, understand how influencer marketing can be leveraged in traditional media, and unpack the best ways luxury travel brands can measure the impact of influencers.

 

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