What does 2024 look like for the luxury traveller?
The desire to travel amongst the luxury travel market isn’t slowing down. It’s an integral part of their lives, but will 2024 look the same or is there an appetite for something different?
With only a few weeks out from Luxperience, we’re starting to look at what 2024’s luxury travel trends will be. Here are our top predictions.
Europe will continue to be a hot destination
It’s no real surprise off the back of an extraordinary summer, Europe will remain high on the list for the luxury traveller. “It’s going to be a European summer sell out for Australian travellers. Europe’s best luxury hotels and inspiring destinations are booking out.” – Anna Burgdorf, Global Brand & Marketing Director – Luxury, Travel Associates.
The allure of cruising will increase amongst affluent travellers
“Cruising is coming back in a very big way post covid and we have a big representation from these companies for Luxperience,” – Lynn Ormiston, Luxperience Event Director.
According to the Global travel and tourism whitepaper produced by YouGov, the number of affluent travellers embarking on a cruise is predicted to rise by 57% in the next year. Not surprisingly, we are starting to see the launch of some phenomenal cruising experiences such as the world’s only luxury icebreaker; Avalon Waterways’ Portugal debut; and Galapagos’ First Ultra-Luxury Catamaran.
Locking in the world’s best snow resorts
The 2023 snow season left much to be desired so 2024 will see travellers locking in the world’s best snow resorts across Europe, Canada, the USA and Japan well in advance.
Magical escapes, indulgent inclusions and more meaningful travel
There has been an increased demand for curated signature experiences and personalised itineraries. Luxury travellers are looking for a deeper connection with local cultures and the environment through hands-on experiences and exclusive inside access. They’re seeking immersive journeys that incorporate elements of storytelling and education.” – Lauren Dunemann, Guest Experience Manager, Luxperience.
Asia as you don’t know it
Luxury travellers are starting to embrace the JOMO (joy of missing out) on the crowded, more popular destinations and instead are searching for those hidden gems. They’re looking for something unique, the exclusive and; the path less travelled.