Each year, the Luxperience Awards recognise the best of the best in the industry, showcasing leaders, change-makers and trendsetters. We are delighted to reveal the winners for 2019.
Inspiring – Pearls of Australia
The story of Pearls of Australia begins with the Brown Family, and Cygnet Bay Pearls. Today James Brown, third generation pearl farmer, is the main innovator behind taking the leap to diversify into tourism. He realised that in order to keep his family business alive something needed to change – but this was met with resistance from both his family and the industry. In 2009, he started Pearls of Australia, giving access to authentic pearling experiences and pearls direct from the very waters they were grown for the first time in Australian history. Visitors can immerse themselves in a working pearl farm and purchase certified premium pearls from the farm. This transparent, immersive experience is not only entertaining and educational but aids consumers to drive change and demand for providence and purity guarantees in a way never seen before.
Meaningful – Emirates One&Only Wolgan Valley
The property is incredibly proud to celebrate its tenth year as a world-leading carbon neutral resort. It integrates best practice environmental initiatives with an ultra-luxury tourism offering and continually demonstrates that, with commitment, passion and diligence, it is possible for pristine World Heritage-listed nature areas and tourism infrastructure to co-exist harmoniously and provide significant economic benefit to the local community. Emirates One&Only Wolgan Valley aims to inspire and educate guests about the very practical and simple things that they can do in their personal lives to help our planet and the creatures we share it with. Guests who visit this beautiful valley come away with not only a lasting memory of this stunning wilderness environment but also a profound understanding and appreciation of it.
Connections – Conrad Maldives Rangali Island
Through understanding the destination trends over the last five years, Conrad Maldives Rangali Island knew exactly which markets to target. By understanding this, they created a successful 360-integrated marketing plan to reach the objective of repositioning the resort to a higher level of premium and market leader in the Maldives and Indian Ocean. Leveraging the newsworthiness of THE MURAKA, the world’s first undersea residence, Conrad Maldives Rangali Island seamlessly evolved and re-emerged as a leading property in the Maldives.
Destination – Visit Rwanda (Rwanda Development Board)
Through innovative marketing and partnerships, Rwanda aims to become a leading wildlife and ecotourism destination and a regional conference hub with a high quality, diversified tourism experience that makes a growing contribution to the economic growth of the country. In 2018, the Visit Rwanda campaign became Arsenal Football Club’s first Official Sleeve Sponsor and Tourism Partner. The partnership brought in a brand that could provide a global platform and deep engagement with a wide range of audiences. The Arsenal shirt is seen 35 million times a day globally and AFC is one of the most watched teams around the world, enabling Visit Rwanda to be seen in football-loving nations around the world and helping its drive to be an even more successful tourism and investment destination.