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7-10 October 2025
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Luxury in Vienna: Discover in exclusive style

Whether you are looking for unique cultural experiences, luxury hotels, restaurant suggestions or private transfers and guides.The Vienna Tourist Board is your point of contact to the luxury, business and leisure travel industries in Vienna.

Luxury shopping in Vienna

There’s nothing like a shopping spree in Vienna – the city with imperial flair, your clients will find themselves surrounded by the residences and palaces of emperors and princes. The Goldenes Quartier in the Old City is one of the most exclusive shopping districts in Vienna. The flagship stores of Louis Vuitton, Chanel, Valentino, Saint Laurent, Prada, Miu Miu, Brioni, Alexander McQueen, and many more can be found there.

The former imperial and royal court purveyors once supplied the imperial household and still stand for the finest quality handcraft today. The traditional Viennese company Scheer has produced elegant made to measure shoes by hand for generations.

Other royal and imperial court purveyors such as the glass and lighting manufacturer J. & L. Lobmeyr, the Augarten porcelain manufactory or the jeweler A.E. Köchert guarantee unique products to this day and also offer a glimpse behind the scenes.

Fans of luxury will also find a bunch of top-quality jewels on Kohlmarkt, where Cartier, Chopard and Tiffany are represented alongside traditional Viennese firms such as Wagner, Bucherer and Schullin. And just a couple of steps further along at the court confectioner Demel, the artistically designed display cases entice shoppers inside for a well-earned coffee break between purchases.

Special flavor moments

Viennese cuisine is interpreted and perfected with a modern twist by leading Austrian restaurateurs. Numerous styles of international cuisine are prepared to the highest standard in the restaurants. Some 133 Viennese restaurants currently hold the coveted toques of Gault & Millau, while a total of nineteen Michelin stars are shared between thirteen restaurants in Vienna.

The Restaurant Amador is Austria’s first three-star restaurant. Four further restaurants have been awarded two stars each by the Michelin Guide: the Steirereck im Stadtpark, Konstantin Filippou, the Silvio Nickol Gourmet Restaurant in Palais Coburg and the restaurant Mraz & Sohn.

The Steirereck also comes in 17th place in the “World’s 50 Best Restaurants” and is a pioneer when it comes to cooking with vegetables and herbs. The wine cellar of Palais Coburg is one of the best in the world and offers true wine rarities for aficionados and connoisseurs.

Private cultural experiences

Quite apart from the cultural mainstream, private experiences can be arranged such as an evening guided tour of the collections in the Kunsthistorisches Museum Vienna, the Albertina, or the Belvedere, the “Exclusive Morning Experience” in Schönbrunn Zoo, or a tour with an individual program in the Wiener Konzerthaus.

Art lovers and collectors can head for the many galleries in Vienna as well as to art fairs such as Vienna Contemporary, Vienna Art Week or the auctions in the Dorotheum, Palais Kinsky and the WestLicht Gallery. A Leica was auctioned here for the record price of EUR 1.68 million in 2012.

© The Vienna Tourist Board

The VIP service at the airport means that a limousine can be arranged to be at your clients’ disposal throughout their visit and the excellent all-round attention in a luxury Viennese hotel all make for an unforgettable trip.

Click to find out more about The Vienna Tourist Board who are exhibiting at Luxperience Virtual Event 2020.
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