Luxperience ‘Luxe Award’ Winners Unmasked

The 2024 Luxperience ‘Luxe Awards’Winners were unmasked last night at a glamorous celebration of the most inspiring and innovative contributors in the luxury travel industry.

The Masquerade-themed celebration was a fitting way to officially mark the opening of the 2024 luxury industry showcase and recognise the excellence and the creativity of the leading travel industry participants who are transforming travel into an artform of meaningful experiences and unforgettable journeys.

Emcee and celebrated presenter, Kathryn Eisman, opened the evening applauding the passion and professionalism of Award nominees and calling out the dedication to developing the kind of unique experiences that resonated deeply with discerning travellers.

“We’re thrilled to see how the luxury travel community continues to push the boundaries of what luxury travel can be, bringing new dimensions of adventure, culture, and sustainable luxury to the forefront,” Ms Eisman commented.

“On behalf of the Luxperience team, I want to extend a heartfelt thanks to everyone who submitted their work. Each submission reflected the vibrant spirit and creativity that drives the luxury travel industry forward. Thank you also to our panel of exceptional judges who tackled the unenviable task of shortlisting finalists from an extensive and impressive list of submissions.”

Luxperience Event Director, Lynn Ormiston praised the positive impact of the Award Winners on the luxury travel industry.

“Our Luxperience Community understands that true luxury is more than just the product itself, it’s about the experience and authentic connections they create for clients, and we believe celebrating this impact is both inspiring and important for the industry – and what an incredibly uplifting start to this year’s event!” said Ms Ormiston.

Luxperience Gala Award Winners
1. OUTSTANDING DESTINATION AWARD

HIGHLY COMMENDED – Atout France

WINNER – Tahiti Tourisme

The judges were particularly moved by Tahiti Tourisme’s campaign. They commended the campaign’s visual strength, describing it as one of the most visually engaging and sophisticated entries of the year. Tahiti Tourisme’s team brilliantly balanced aesthetics with emotion, not only capturing the beauty of the islands but also conveying the deeper, intangible allure that Tahiti offers to travellers. This was more than a campaign; it was a heartfelt invitation to immerse oneself in the spirit of Tahiti.

The campaign was also marked by strong strategic thinking. Tahiti Tourisme did more than just showcase beautiful landscapes—they wove in the cultural essence of the destination, enticing travellers with both visuals and a profound sense of connection.

2. CONNECTIONS AWARD

HIGHLY COMMENDED – Lighthouse by Incentive Destinations

WINNER – Anantara Peace Haven Tangalle

The judges were especially impressed with Anantara’s meticulous execution, which reached a diverse audience through multiple channels. They applauded Anantara’s outstanding support for the travel advisor community and admired how the campaign effectively connected with both advisors and hotel partners.

3. MOST MEANINGFUL AWARD

HIGHLY COMMENDED – Tourism Western Australia

WINNER – Aqua Expeditions

Aqua Expeditions captivated the judges with their visionary and luxurious approach to sustainability. Their commitment to supporting conservation programs, like the Manta Project in Indonesia and the Taricaya Turtle Project, truly resonated. The judges praised Aqua Expeditions for their dedication to carbon neutrality, as well as their focus on connecting guests with lesser-known regions in a deeply meaningful way.

4. INSPIRING AWARD

HIGHLY COMMENDED – Luxaviation

WINNER – 50 Degrees North

The judges were particularly inspired by 50 Degrees North’s Lapland Christmas Magic itinerary. Their B Corp certification and commitment to eco-conscious travel, as well as their measurable CO2 output per person per day, set them apart. This tour is not only thoughtfully crafted for families and multi-generational travellers but is also presented with stunning visuals that truly capture the beauty of the region.

5. OUTSTANDING ACHIEVEMENT (Individual)

WINNER – Julia Li, Lux Voyages

The judges were impressed by Julia’s commitment to delivering luxury travel experiences, particularly with her expertise in Tahiti. She demonstrated exceptional adaptability, building strong client relationships, and staying in tune with shifting needs while her focus on sustainability and creativity in offering experiential add-ons was superbly impressive.

Luxperience Event Director, Lynn Ormiston, summed up the awards as a highlight of the 2024 Event.

“We are so excited to celebrate and recognise just how exceptional the Luxperience Community is. It certainly was no easy task to shortlist and determine the winning entries and I want to thank our extremely knowledgeable and dedicated judging panel who are all industry leaders in their field.

“Luxperience is about celebrating what is new, what is unique and boutique but most importantly we believe that experience truly is everything, and each entry in these Awards was demonstrative of the value they bring to the luxury travel industry. However, there can only be one category winner, so our warmest congratulations go to these highly deserving recipients. Congratulations,” Ormiston said.

For more information on the Luxperience Awards, categories and to learn about this year’s finalists and event, please visit www.luxperience.com.au/luxperience-awards