Luxperience 2024 – An Overwhelming Success

The 2024 Luxperience industry showcase closed on Friday 22 Novmember with a classic cocktail event and live music to celebrate and thank more than 120 luxury travel industry partners, and the 200+ high-calibre advisors for the high level of support and
overwhelmingly positive feedback at what has proven to be an engaging environment for meaningful connection.

The focus of the 2024 Luxperience Showcase was to deliver a highly-curated selection of the right luxury brands, including many newcomers, to directly connect with well-qualified buyers to generate engagement and new business opportunities, along with exceptional and relevant luxury travel industry insights.

Based on event commentary received to-date, the mix of personal business meetings, social events and industry sessions have generated key highlights including:

1. The Emergence of New Products:

Luxperience has become a critical platform for launching innovative products in the luxury travel market. The event provides an exclusive space for brands to connect with influential travel advisors, enhancing their reach, credibility, and business growth. Notably, 40 products (33%) scheduled for launch in 2025 were previewed at Luxperience 2024, with 75 suppliers (60%) participating for the first time.

2. Quality Over Quantity in Buyer Selection:

Stricter criteria for buyer attendance has elevated the quality of delegates, leading to more valuable and meaningful connections and business opportunities. Of the 300 expressions of interest received, 190 high-calibre travel advisors were selected, with 65% attending Luxperience for the first time. This approach ensures a diverse and qualified audience, enriching the overall value of time invested by both suppliers and advisors.

3. Curated Audience Matching:

Luxperience’s focus on curated audience engagement has resulted in productive mutual matches for appointments, with 50% of meetings mutually requested by both parties. This strategic approach enhances the likelihood of meaningful and lasting business partnerships, aligning the Luxperience goals with the needs of its high-end participants.

4. Focus on Quality over Quantity:

Luxperience maintains a strict one-on-one meeting approach at the event, along with 15-minute appointments and a 5-minute changeover period, actively contributing to the quality of the conversations which take place. This formula delivers a calm and serene environment and the chance for both advisors and suppliers to actively participate in genuine two-way conversation, without the need to rush from appointment to appointment in an over-crowded schedule.

Lynn Ormiston, Event Director of Luxperience said: “The feedback we’ve received so far has been overwhelmingly positive. Luxperience’s ability to draw high-quality buyers and suppliers underscores its role as a vital and meaningful connection point within the luxury travel industry. “Our goal is to deliver an exceptional event for our clients and when looking ahead to 2025, we will review all the commentary from our partners and deliver on strategic initiatives that will continue to build the reputation of Luxperience as the key event in Australia and Oceania for launching new products and showcasing the unique and boutique offerings in travel,” she said.

What are Attendees said:

Elena Fragasso, Sales Director of 1 Hotels said: “A big thank you to the Luxperience team for an incredible trade show that truly showed how Experience is Everything. From the thought-provoking panel event to meeting inspiring experience creators, it was a reminder of how powerful in-person connections can be. These moments inspire us to reimagine travel in a way that connects people more deeply with nature—something we’re proud to embrace at 1 Hotel Melbourne, where every detail is rooted in honouring the natural world.”

Tracy Bewell of Golden Eagle Luxury Trains commented: “Luxperience was an exceptional event to connect and share our product, Golden Eagle Luxury Trains. As a partner for the first time, it was incredibly beneficial with brilliant content and a perfect audience for us. Thank you to all the team!”

Jeff O’Neil from ProTravel, USA said: “I just wanted to thank you all for hosting an incredible event. It was very informative, and the format made it easy to meet almost everyone there on the supplier side. I hope to see you again soon in Australia for another great event.”

Take a look back at the event with our 2024 Event Gallery here.