Next month, Quentin Long, Co-Founder of Australian Traveller Media joins us for Luxperience Virtual 2020. We take a look back at Australian Traveller's reboot of Tourism Australia's 'Holiday Here This Year' campaign, and consider how domestic travel will be vital for kickstarting Australian tourism.
‘Holiday Here This Year’ Campaign
Earlier in 2020, Australian Traveller released a special edition of its magazine titled ‘100 Ways to Holiday Here This Year’, in partnership with Tourism Australia’s own domestic travel campaign, which was launched following the devastation in many regions of Australia as a result of the bushfire crisis.
The issue highlighted, and celebrated, the diverse destination options available across the country, demonstrating that planning your travels closer to home can still deliver a rich, exciting holiday experience.
Tourism Australia Managing Director, Phillipa Harrison spoke with our sister brand Mumbrella earlier this year;
“Australia is an incredible country and for those of you dreaming or planning to get out and explore more of it, Australian Traveller’s Holiday Here This Year issue, produced in partnership with Tourism Australia, is the perfect travel companion,” she said.
Australian Traveller Media co-founder, Quentin Long, said “the tourism industry is our family”.
“We have done our best to support them by removing as many consumer barriers to travel as possible,” said Long.
“We have reduced the magazine’s cost, created broader distribution, included a fun ‘planning’ wall map, created an easy-to-use content hub, covered 10 types of travel styles and itinerary ideas, and even added special deals.”
Plan your client’s next Australian experience
Much has happened in the world since the Bushfire Crisis at the start of 2020, and the COVID-19 pandemic has ceased domestic travel which resulted in a hold on the ‘Holiday is Here This Year’ campaign.
But that doesn’t stop travelers dreaming and planning for their next vacation, and when the time comes it looks likely that domestic travel is the kickstart that the Australian tourism industry will need.
We’ve chosen a couple of top state picks from Australian Traveller’s ‘100 Ways to Holiday Here This Year’ to get you started on planning your client’s next true-blue vacation:
New South Wales
ACT & National
Luxperience Education: ‘The Future of Trans-Tasman Tourism’
As part of the Luxperience Virtual 2020 Education Program, Quentin Long (Australian Traveller Media), Stephen England-Hall (Tourism New Zealand) and Robin Mack (Tourism Australia) are joining us for a panel discussion on ‘The Future of Trans-Tasman Tourism’.
The possibility of international travel in the near future is still looking murky for Australians. However, with the close links between Australia and New Zealand, and the increasing discussion around travel bubbles and corridors, it’s likely that they will be the first international destinations for the region’s HNWI travelers.