Andrew is a strategic marketeer, with two decades of experience advising government tourism boards the world over, and leading brand, marketing and communications for some of the travel industry’s most sought-after names. In 2021 he co-founded Helm, a marketing and communications agency that represents a carefully-curated mix of travel clients, including the likes of Bullo River Station, Eurail, G Adventures, Small Luxury Hotels of the World, Song Hotel, and Spain Tourism Board. Leveraging his distinctly global lens and immense industry experience, Andrew advises Helm’s clients on how to ignite curiosity and generate genuine and values-aligned connections with target audiences. He is passionate about promoting responsible and authentic people, places and brands – those that consider people and the planet as part of their operations; practice what they preach; act with clear purpose and intent; and care about developing positive, long-standing relationships.