Following nine years in the wholesale, tour operating and inbound space, Guy made the switch to the trade media segment joining Travel Daily where he developed a keen interest in keeping the industry informed of the latest news, trends and reports for more than 10 years. Seeing an opportunity to bring his knowledge, experience and nous for the latest news and scoops to the burgeoning luxury travel segment, Guy joined Signature Media in 2018 to lead LATTE Luxury News as Managing Editor. In the past year alone, Guy was the only Australian travel media invited to attend the annual luxury trade shows L.E/Miami, Virtuoso Travel Week, Signature Travel Network's Conference, Serandipians’ Essence of Luxury and ILTM Asia Pacific.

Additionally, in the past 18 months, Guy has sailed with the likes of Regent Seven Seas Cruises, Silversea, Explora Journeys, Seabourn, Crystal, Viking, Oceania Cruises and Azamara Cruises, expanding his product awareness of the ultra-luxury and premium cruise markets.