15-Oct, 14:00 - 14:45
‘Only in Australia’ Luxury
Virtual Workshop
Australia has strong appeal to sophisticated experience-seekers with a significant body of world-class accommodation and memorable ‘only in Australia’ experiences, from urban and regional, rustic and refined, to exclusive and bespoke. At the heart of Australia’s premium offering lies the Signature Experiences of Australia program and eight industry collectives representing 180 operators and 700 experiences that tap into travellers’ passions points. From luxury lodges and camps, to golfing holidays, wineries, fishing adventures, guided walks, wildlife encounters, cultural attractions and Aboriginal-guided experiences, these experiences help position Australia as a high end experiential travel destination reconnecting travellers with local people, place and produce. Join the Tourism Australia team as we explore Australia’s authentic premium offering in our own backyard.
