Get involved with 2024 Luxperience

Exhibitor -or- Buyer
19-22 November 2024
ICC Sydney

Luxperience Awards: Outstanding Destination Award

Open to Tourism Bureaus or Tourism Organisations only

The OUTSTANDING DESTINATION AWARD acknowledges the activities of regional, state, or national tourism offices in the luxury experiential travel space and recognises destinations that incorporate luxury experiential travel as a key contributor to their overarching global strategy.

Nominees are judged based on the tourism office demonstrating how they incorporated a luxury experiential product and destination strategy to drive awareness, increase engagement and visitation. Consider providing measurable targets, such as the number of partners, number of visitors, length of stay, regional dispersal and expenditure.

Question 1

Describe the vision of the campaign from inception to completion. How did you plan it? What were the desired outcomes and the ultimate results? (max 500 words)

Question 2

Outline the results of the campaign, including both the successes and the obstacles faced. (max 500 words)

Submission Guidelines

  • All entries must be uploaded to your personalised Submission Portal by Friday 4 Oct 2024 (link sent separately)
  • Please ensure your submission clearly answers the above questions in one document.
  • Include any graphs or data to support your submission in the one document with the questions – pdf upload preferred.
  • Submissions must include four (4) – six (6) high-resolution images in the document with one (1) image also uploaded separately for media purposes.
  • Submissions must include at least one form of visual, such as imagery, advertising, animated gifs, short videos, or clips, and or digital channels and social media. Where possible, include captions and/or narratives describing how the campaign meets the category requirements. These Visual Supplements must be included in the one document as links or images.

Should you have any questions about your submission or the awards program, please contact and we wish you luck with your submission!

Key Dates & Times

Awards Submissions Open – Wednesday 17 July

Awards Submissions Close – Friday 4 October 

Awards Judging – Monday 7 October – Monday 21 October

Awards Shortlist Announced – Monday 28 October 

Winners Announced –  Luxperience Awards Gala, Tuesday 19 November 

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