Luxperience 2024 doubles in size and delivers more famils than ever

Luxperience, Australia’s best known luxury travel trade event, is on target to double in size with record Partner numbers and a record number of luxury famils on offer when it returns 19-22 November.

This year’s event will feature 150+ partners, a 100% increase from the previous year, demonstrating the event’s significant appeal. The event will highlight numerous new and exclusive brands that epitomise luxury and sophistication and cater to the discerning tastes of high-net-worth individuals (HNWIs) seeking unparalleled adventures.

Unmatched Famil Programs

Luxperience 2024 will also offer the most extensive program of pre and post event famil programs, providing qualified luxury travel buyers with firsthand experiences of the exceptional destinations on offer.

The itineraries on offer include Fiji, Queenstown, Kaikoura, Auckland, Rotorua, Christchurch, Tasmania, The Hunter Valley, and Sydney. Luxperience Event Director, Lynn Ormiston confirmed that participating buyers will enjoy a range of luxury activities designed to showcase the unique character and comforts of the famil destinations with cultural culinary experiences, breathtaking landscapes, unique wellness retreats, and the best of boutique accommodation.

“We’re delighted to bring even more famil itineraries to Luxperience this year. Our exclusive buyer audience can experience the true depth of exceptional luxury available in our region,” she said.

“Our partners are eager to create deeper connections with our highly qualified buyer audience, and there’s no better way to create lasting memories than by having our buyers experience these exceptional luxury products for themselves. I am truly delighted that this year we’re able to showcase more of the region than ever before.”

Global Appeal and New Brand Participation

The event’s growth is also marked by a notable influx of European brands eager to engage with the affluent Oceania market. With Australians increasingly opting for extended stays when travelling to Europe, luxury providers from the continent recognise the immense potential for cultivating lasting relationships with discerning travellers from the region.

According to Ormiston, “It’s clear that not only are travellers demanding more unique and bespoke luxury experiences, but they are also willing to travel further to reach them, especially when budget is of no concern.”

With the official launch of the Luxperience 2024 Partner List, there are many new, ultra luxe brands confirmed for the event in November:

New Global Partners:

• One Aldwych: A cultured, independent hotel at the beating heart of London life.
• RIXOS Premium Dubrovnik: Five-star luxury set against one of the world’s most historic cities.
• Square Lime Greece: Expertly curated hotels and villas offer the best in Grecian chic.

New Oceania Partners:

• Southern Crossings: Unrivalled connections to exclusive local experiences across Aus and NZ.
• FLOCKHILL Lodge: An alpine escape of relaxed luxury with refined service.
• Major Domo: Tailored guest stays set amongst the beauty of NZ.
• Yasawa Island Resort & Spa: Explore one of the most remote and unspoilt islands in Fiji.

Expressions of Interest for Luxperience 2024 are now open for both Partner and Buyer Programs.

About Luxperience

Luxperience is Australia’s leading luxury travel trade event, renowned for its commitment to delivering unparalleled experiences and fostering meaningful connections within the global luxury travel community. With a focus on authenticity, innovation, and excellence, Luxperience serves as a catalyst for transforming the way luxury travel is perceived and experienced worldwide.