Published on Thursday 16 Apr 2015
(New York, 16 April 2015) This week a selection of some of the best luxury travel buyers based in New York attended a pop-up preview event for Luxperience, the global luxury and experiential travel show that takes place in Sydney from 6-9 September, 2015.
An engaging event in partnership with Tourism New Zealand, buyers got to network with a fine selection of some of the most desired travel providers from Europe, South America, Australia, Fiji, New Zealand to the USA.
Dianna Upton, Director of Sales for One&Only Resorts said, “One&Only value our relationship with Luxperience and have seen clear results from the quality of buyers in attendance. We are looking forward to participating once again in Luxperience 2015 and to the continued return on our investment, particularly with the growth of attendance from the American market”.
New buyers like Amelia Osborne from Indagare had this to say about the event, ‘I connected with some friends, met new contacts and decided that Indagare should definitely have a representative attend the event in Sydney.
Yaron Yarimi from Frosch who attended Luxperience last year said as a result of attending and doing pre and post famils he had seen an increase in sales. “The show had a good balance of luxury products. In addition by getting to experience Australia and New Zealand my clients felt more confident knowing that I had been and I could explain the energy of the destination and the detail of the experience. A great show to get under your belt.“ said Yaron.
The premium luxury sector continues to be significant.
Tourism New Zealand conducted an extensive study on this premium sector which identified that there are 12 million high net worth individuals around the world 28% from North America, 20% Europe, 20% Asia and 10% Latin America.
High net-worth travellers in Tourism New Zealand’s key markets are mature luxury consumers who are seeking a more sophisticated return on their spend – these might be individually tailored products and experiences, says Gregg Anderson, Tourism New Zealand’s General Manager, Americas & Europe.
“Advising luxury consumers effectively on bespoke products can only come from knowledge and experience, which is why an event like Luxperience is invaluable in showcasing what luxury New Zealand can deliver to the consumer.
“In our fourth year as a key partner our presence will be bigger than ever, with a large contingent of New Zealand’s premium operators attending alongside us to make key global contacts. Once again we are looking forward to showcasing New Zealand’s unique luxury offerings to travel buyers and media from around the world,” says Gregg.
Also in attendance at the pop-up event were buyers from the meetings and incentive market as this sector is of particular focus in 2015 with the introduction of Events by Luxperience.
‘It is important to stay at the forefront of unique venues, luxury resorts and global travel experiences and the Luxperience NYC pop-up event provided us with a great snap shot of what the event will deliver in Sydney. It was time well spent networking one on one with suppliers relevant to our business - suppliers who understand what we are trying to achieve and who are equally passionate and committed to creating and delivering memorable experiences to our clients,’ said Julia Frogett from CI Events.
From New York to Sydney in September, Luxperience 2015 is expecting over 300 exhibitors and 400 buyers from across the globe. It plans to be an event not to be missed.
Click here for more details on attending Luxperience as a buyer.
Click here for more details on exhibiting at Luxperience