Luxperience Expands This Year’s Exhibition Introducing Events By Luxperience - A Tailored Segment For The MICE Market - Connecting the world of business events with the world of luxury

Published on Wednesday 25 Mar 2015

(Sydney, 26 March 2015) A permanent fixture in any consummate travel advisor’s or provider’s calendar, Luxperience (6-9 September 2015) is capitalising on its previous successes by expanding elements of the exhibition specifically for the MICE market.

Introducing Events by Luxperience to the already established Luxperience will add another dimension to the annual program by offering a more tailored product for the MICE market and enhancing the positioning of Sydney as the events centre of Australia.

The Sydney-based business exchange for the global luxury and experiential travel trade, has moved to a larger location, the Australian Technology Park, to cater for the increased number of high calibre event and venue exhibitors attending the 2015 event which is attracting an increased interest from MICE organisers and corporate buyers wishing to attend.

Luxperience is a well-established and strongly patronised exhibition offering a great return on investment to both buyers and exhibitors alike. It offers an efficient, structured and guaranteed appointment schedule enabling delegates to target and personalise their meeting schedule. With up to 55 individual 15 minute appointments available, the business exchange offers enhanced opportunities to conduct quality meetings in one location. Multi channel marketing is also assured with the opportunity for exhibitors to acquire separate meeting streams for sales professionals focused on the MICE segment

Quality of meetings is also assured with specially selected buyers attending on an invitation-only basis, with access only available to pre-registered delegates. Luxperience also uniquely offers flexible attendance options for buyers ranging from half day to the full three day participation. With 250 buyers expected to register for the full three day appointment program and additional 200 in each of the shorter duration options, buyer registrations are expected to fill quickly and be in high demand this year.

There is an inspirational and innovative Thought Leaders Forum and numerous networking opportunities from the welcome and farewell parties, communal breaks to the exhibition pinnacle: the glittering gala event at The Star, all enabling participants to build meaningful relationships with key decision makers.

Mark Magennis, Managing Director – Decorative Events & Exhibitions says:

“The exhibition landscape is rapidly evolving and it’s all about attendee engagement, innovation, meaningful connections and return on investment.  Events by Luxperience 2015 will now attract the very best in MICE industry buyers and sellers through the successful Social Events schedule and the flexible Pre-Scheduled Appointments program, which are hosted in custom suites and innovative custom stands –which is a refreshing move away from shell scheme!  The team at Decorative Events & Exhibitions are pleased to be assisting the Luxperience team in launching this opportunity for the participation of the very best that Sydney has to offer.”

“Sydney is the event capital of Australia and it is booming. The city’s success can be attributed to its unparalleled beauty and the City’s obsession with innovation.  Sydney is the home to the best venues, event specialists and creative suppliers and is the number one destination choice for international visitors.  The gateway to Australia is also experiencing an exciting evolution and it can only mean one thing – Sydney is ready to host a progressive, innovative and meaningful Luxury Travel and MICE show.  Leveraging off the success of Luxperience 2014 which doubled in size, the team at Luxperience in collaboration with significant partners such as Decorative Events & Exhibitions, The Star and Australian Technology Park will deliver this new opportunity.  

Helen Logas, Founder of Luxperience says:

“We are very excited that this opportunity has evolved so quickly especially as it’s due to so much industry support. Since launching less than four years ago, Luxperience has grown an average of 50 per cent year on year and strengthened our positioning as a viable event in Sydney and Australia. The luxury and high end experiential travel market has weathered the storm in a tough environment and has shown its resilience and adaptability to a variety of markets and sectors such as the MICE market.”

Luxperience is expecting over 300 exhibitors to meet with increased numbers of local Sydney and Australian based buyers as well as from across the globe at its newly invigorated 2015 event.

Click here for more details on attending Luxperience.

Click here for more details on exhibiting at Luxperience