SLH ANNOUNCED NEW INVITED LOYALTY PROGRAM
Monday 18 Sep 2017
Filip Boyen, CEO of Small Luxury Hotels of the World, revealed details of the group's new Invited loyalty program at the Luxperience Press Conference on Monday. The program is free to join and offers many new features for members.
The new Invited program was developed after extensive customer research and offers benefits directly related to a guests’ hotel stay. There are three tiers – Invited, Inspired and Indulged – and guests will be rewarded for their bookings over the year. It also includes the brand’s signature Small Luxuries benefits, where members of any tier received a bespoke reward based on their engagement with the brand. These range from a bottle of their favourite wine to a private journey on a luxury yacht.
Filip says “the premise behind the new program is simple. We’ve listened to our guests and now we’re giving them what they really want – a greater focus on personalising their stays with us.”