LUX LEARNINGS AT THOUGHT LEADERS
Monday 18 Sep 2017
Phillipa Harrison, Sally Cope and Wendy Morris gave fascinating insights into the power of the collective when marketing Australia as a destination.
They showed how a united voice from a number of smaller operators can make a genuine difference. Lauren Bath, Australia’s first professional Instagrammer, showed how to go beyond the numbers and create genuine engagement with this dynamic platform.
A fascinating panel of China experts opened our eyes to the unique challenges and potentials of the world’s fastest growing luxury market.
And professional adventurers Dr Glenn and Heather Singleman showed the audience how to interrupt, challenge and change their fears to create a new reality.