Learn why Instagram is king for your business

Thursday 24 Aug 2017

With 700 million monthly active users, Instagram is the king of social engagement. Lauren Bath, Australia’s first professional Instagrammer, will be unlocking the secrets of the medium at our 2017 Thought Leaders Forum.


Instagram may have begun as a way for users to share images, but it has grown to become one of the internet’s advertising juggernauts. In 2017, analysts estimate that its advertising revenue will top $4 billion. The marketing potential is limitless – more than 70% of businesses in the USA have an Instagram page and 7 out of 10 hashtags on the platform are branded. Over 80% of users follow at least one business and engagement is more than 10 times higher than Facebook.


Lauren Bath will be presenting at the 2017 Thought Leaders Forum, discussing the importance of Instagram and its power in the travel industry. With a dedicated audience of close to half a million followers (466k at last count), she is not only one of Australia’s most powerful travel instagrammers but a savvy social media consultant, who provides ongoing campaign management, consultancy and education to several major industry bodies. 


Posted in 'Lux Trends ' on Thursday 24 Aug 2017