Luxury cruising set for unprecedented growth
Tuesday 24 Apr 2018
Cruising is the fastest growing sector of travel and the luxury sector is leading the way. A new report from US-based Cruise Industry News predicts a growth of more than 50% in luxury cruising.
New ships will be the key to expansion as lines like Seabourn, Ponant, Scenic, Lindblad Expeditions, Crystal Cruises and Regent Seven Seas launch vessels between now and 2021. These ships are boutique in size, offer high-quality suite accommodation and are equipped with the latest gadgets, like private submarines, helicopters and jet skis.
At the same time, existing lines are expanding their onboard offerings, appealing to new demographics and visiting emerging destinations. Traditionally, cruise wellness was limited to a spa and gym. Now, lines are offering specially tailored journeys focused around health, cuisine, activities and personal reflection. A new wellness-themed cruise line, Blue World Voyages, is even set to launch in late 2018 aimed exclusively at active travellers.
The days of the sub-standard buffet on luxury cruises are well and truly over. Delfin Amazon Cruises - Relais & Châteaux has announced that Delfin is the first cruise line to be admitted to the exclusive Relais & Châteaux group for their exceptional culinary standards. Sailing in the Amazon since 2006, Delfin offers guests exotic Peruvian cuisine inspired by the produce of the region. “It is a true privilege to join Relais & Chateaux, a collection built on strict admission standards, impeccable hospitality and refined luxury,” said Aldo Macchiavello, Delfin managing director.
In the past, luxury cruising has struggled to attract younger passengers. New shore excursions designed around food and wine, active options like cycling or cultural immersion are being designed specifically for millennial cruisers.