Blog

Not everyone may like your Brand - and that's a good thing

Monday 23 Jan 2017

As the saying goes, you can’t be all things to all men. And when individual brands are trying to speak to as many audiences as possible, it’s never been more true. This is one time when smaller can be better.

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Posted in 'Lux Trends ' on Monday 23 Jan 2017

2017 declared The Year of Sustainable Tourism

Monday 23 Jan 2017

If you ever wondered whether tourism had the potential to change the world, here is your answer. The United Nations has declared 2017 to be the International Year of Sustainable Tourism for Development.

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Posted in 'Lux Trends ' on Monday 23 Jan 2017

Research shows events are key to marketing and promotions

Tuesday 20 Dec 2016

Trends come and go, but the effectiveness of powerful, motivating events stays. That’s according to research from the Event Marketing Institute, which also found that brands are increasing their experiential marketing budget by more than 6 per cent each year.

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Posted in 'Events by Luxperience' on Tuesday 20 Dec 2016

Big win for Decorative Events & Exhibitions

Tuesday 20 Dec 2016

Congratulations are in order for Decorative Events & Exhibitions – the high-end styling company took home the award for Best Custom Stand at the recent Exhibition & Event Association of Australasia (EEAA) Awards.

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Posted in 'Partners & Exhibitors' on Tuesday 20 Dec 2016