Pop Up Events

Each year we host an intimate prelude event in a global luxury destination leading up to our luxury and experiential travel trade forum held annually in Sydney each September. This year it is Europe’s turn with Zurich city to host the preliminary two day event on 24 to 25 April 2017 at the impressive Atlantis by Giardino overlooking Switzerland’s major city.


Known for its exclusivity and its global business influence, Switzerland offers perfect synergy with the Luxperience philosophy,” says Michelle Papas, Luxperience Luxury Brand Strategist. “Over the years we have built Luxperience’s strong reputation on its ability to connect the elite influencers from around the world with innovative, global products offering discerning travellers exceptional experiences. Hosting an international pop-up event enables us to showcase our innovative and educational program for Luxperience 2017.


We are thrilled and excited to announce our partners Host Hotel Atlantis by Giardino, Host Country Partner Switzerland Tourism, Host City Partner Zurich City, and Transport Partner CleanAirLimo.





Monday 24 April

1400 – 1600 Registration and Social function
1600 – 2000 One to one business appointments
2000 – 2300 Official Dinner

Tuesday 25 April 

0900 – 1000 Networking
1000 – 1300 Business Seminar

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1300 – 1400 Lunch break
1500 – 2000 Zurich City Tour

Wednesday 26 April

1000 – 1200 Museum Visit
1200 – 1330 Lake Lunch Cruise


Wednesday 26 - Sunday 30 April

Switzerland Famil Tour


^Buyers who wish to be considered to participate as a Hosted Buyer and Famil tour
must register by 31 January 2017.



OPTION 1: Bern / Ascona-Locarno


Bern Not many cities have managed to retain their historic features quite as successfully as Bern, the capital of Switzerland. The old town of Bern is a UNESCO World Heritage Site and thanks to its 6 kilometers of arcades - the locals refer to them as 'Lauben' - boasts one of the longest weather-sheltered shopping promenades in Europe. With 2,300 hours of sunshine per year and a church established after an appearance of the Virgin Mary - this is Locarno, the town with the warmest climate in Switzerland, located on the northern shores of Lago Maggiore.

Ascona is Switzerland's lowest lying town. It's located 196 meters above sea level on the Northern shore of Lake Maggiore, also called Lake Langen. Ascona is famous for its mild climate, its Old Town and a lake promenade which is dotted with street cafes an boasts a Latin ambiance.

OPTION 2: Gstaad / Lake Geneva Region


Gstaad-Saanenland holiday region in the Bernese Oberland attracts a charming mix of visitors: while the chalet village of Gstaad welcomes famous guests, the smaller neighbouring villages offer attractive options for families with children. In recent years, the centre of Gstaad has developed into the most popular and shortest “shopping mile” in Switzerland.

Lake Geneva region extends from the peaceful Jura Mountains up to the fascinating Vaudoise Alps and along crystal clear majestic lakes that blend into the authentic charm of the Swiss landscape. 

OPTION 3: Basel / Lucerne-Lake Lucerne Region


Describing Basel in one word is far from simple. Labels such as Cultural Capital of Switzerland or University City can only be seen as an attempt to give the city - with its wealth of cultural, historical, and leisure experiences - a single overarching name.

Lucerne is the gateway to the Alps and opens the door to a very special corner of the world. Lake Lucerne Region filled with historic sites and enchanting countryside abound, from the monument of William Tell to commanding mountain peaks; from cities to remote Alpine valleys; and from baroque monasteries to deserted canyons.


All Famil Tours include:

- accommodation for four (4) nights (at select partner hotels)
- all meals (breakfast, lunch, dinner)
- transfers from Zurich city to the destinations
- all activities of the tours within each destination
- return transfer from destination/region to Zurich airport